This was a fun project shot in early December and running just in time to make everyone question their New Year's Resolutions. Art Direction by JP Flores and styling by Devon Herling, this project called for bright colors, dynamic lighting, and some sweet model poses. Mostly model heavy, my favorite part may have been asking our models to continually lift kettle bells and babies so that we could catch that perfect moment (they were great sports about it). We also incorporated graphic text for a social media side project that was quite funny, focusing on Pregnant Yoga Moms, playing up puns and everyday difficulties of being pregnant and trying to stay fit. Finally, a little behind the scenes fun with Kourtnie Baker and Gabrielle Rouleau modeling our shoes on our "assisted-aerial-contraption" patent pending. Enjoy!