BTS: 4th Of July Overhead Extravaganza

Our monthly blowout for July presented quite the challenge for our creative team. For this particular shoot, we were instructed to take the theme of 'sidewalk sale' and incorporate 'as much merchandise' into each shot as possible. My Stylist, Blanca Martinez, came up with the overhead concept, meaning I had to utilize the beast that Brad and I had built. A 20-ft bridge that can support our camera on wheels, and attach it to a four autopole brace. Quite the feet, but the shoot was a great success. (I even had a feathered guest photographer to help keep the models focused and give them something to look at).